PC gaming is growing in popularity every year. In 2018, the global PC gaming market was valued at $32.9 billion and is expected to reach $43.8 billion by 2022. A large portion of this growth can be attributed to the rise in digital sales of games. This trend is also evident in Valve’s latest financial report for 2018, which showed that digital single sales in the European Union grew 7.8% year-over-year to €4.16 million (~$4.72 million).

Valve’s marketing strategy

Valve’s marketing strategy for the PC .m EU Digital Single is to appeal to a wide range of gamers. They are offering a free copy of the game with the purchase of any graphics card from select retailers. This should attract customers who are looking for a great deal on a new game. In addition, they are also offering a discount on the game if you purchase it through their Steam service. This will appeal to customers who already use Steam and are looking for a bargain.

What is the PC gaming market like in Europe?

The PC gaming market in Europe is very strong and growing. In fact, it is the largest gaming market in the world. There are many reasons for this, but the most important one is that Europeans have always been early adopters of new technologies. This has led to a very large and active PC gaming community in Europe.

Another reason for the strong PC gaming market in Europe is that there are many well-established game companies headquartered there. These companies have been making games for PCs since the early days of the platform, and they have a lot of experience and expertise. This means that they are able to produce high-quality games that appeal to European gamers.

Finally, the European market is also very open to independent and smaller developers. There are many indie game festivals and events held throughout Europe, which gives these developers a great opportunity to showcase their games to a wider audience. This openness has resulted in a thriving indie game scene in Europe, which is another big reason why the PC gaming market is so strong there.

How well did the game do?

Valve’s PC .5 million EU digital single did quite well, considering the current market state.

In terms of units moved, the game sold over 1 million copies in its first week on sale. This is a good number for any game, let alone a niche title like this one.

What’s more impressive is that the game was able to hold its own against some very stiff competition. In its second week on sale, it was the fifth best-selling game in the region.

It’s clear that Valve has found a formula that works for them when it comes to digital sales. With solid marketing and a reasonable price point, they are able to get their games into the hands of gamers who may not have otherwise considered them.

Why did it do well/poorly?

Valve’s PC .m EU digital single did poorly for a number of reasons. First and foremost, it was released on the same day as a number of other high-profile releases, including Halo 5: Guardians and The Witcher 3: Wild Hunt. As a result, it was overshadowed by these releases and failed to generate much interest. Secondly, the song itself was not particularly strong or catchy, and thirdly, the accompanying music video was criticized for its poor production values. Overall, Valve’s PC .m EU digital single was a disappointing release that failed to make an impact on the charts or in the minds of listeners.


Valve’s PC gaming platform has seen a lot of success in Europe, with 7.8 million digital sales in the region last year. That’s a pretty impressive number, and it means that there are a lot of people out there who are interested in PC gaming. If you’re one of those people, then you should definitely check out Valve’s platform — it’s got a lot to offer gamers of all stripes.


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